A bunch of comical entrepreneurs have got the world’s worst pollution sufferers at heart, and have decided to launch a business exporting “air from the Great British countryside” to affected areas across the globe.
Renowned smog pits like Hong Kong and Beijing are prime targets, naturally.
AETHAER – ingeniously coined by these Classical prodigies from the Ancient Greek word for pure, fresh air (aether) – sells “clean, fresh and pure natural air” in crystal-clear, heritage-style glass jars.
For the highly reasonable price of £80 (approx. HKD900), investors can indulge in “premium quality air” from the finely oxygenated regions of Dorset, Somerset, Wiltshire, Yorkshire and Wales.
For valuable insight into the niche discipline of Air Farming, watch their promotional video below:
The timely bunch has even launched a special Chinese New Year promotion – 25% off their 15 jar gift set.
Celebrators need only splash a mere £888 (HKD9,888) to rain in the new year well.
While we originally presumed the video was a joke, apparently the air-ntrepreneurs are serious about using their product to “[highlight] issues of environmental concern”. Right, because what better way is there to be eco-friendly than flying glass bottles of air around the world?
Consult the group’s witty website if you’re keen to find out more.
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